The self-reinforcing cycle of earning more benefits, becoming more resilient, and reducing demand for care.
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No one is safe from the rising costs of healthcare. Until now.
Lore reduces medical costs — one person at a time, in whatever way is best for them. Grounded in behavioral, medical, and computer science, Lore uses the power of self-reflection and earned benefits to shape choices and behaviors. The effect is positive and lasting change in how people see themselves and what they're capable of. That change carries into stronger relationships, more impactful actions at work, and better decisions about when and how to seek care.
Oh, and they earn better benefits, too.
Everyone wants more from their benefits, whether it's more PTO, tuition reimbursement, access to GLP-1s, or even extra pocket money.
Lore lets people earn those benefits. They earn points through reflection and small actions, then use the points to unlock what they want most. And in the process, benefits stop being static perks — they become motivation.
That motivation pulls people into their own health story, turning benefits into behavior and behavior into change.
See it in action
Each point earned in Lore is more than a reward — it's proof of growth. Points come from reflection, and reflection builds skills, improves thinking, and increases resilience.
And resilience makes an impact:
Decrease in stress and burnout
Reduction in missed days
Increase in motivation
Savings per person in yearly medical costs
Stronger people lead to better health. And measurable savings.
As people reflect more and earn benefits, they grow healthier and more resilient. Their medical costs go down in the short term and long term, and savings flow back to employers and insurers. Lore's business model is anchored to lowering total cost of care, so those savings are guaranteed — and they cover the cost of Lore on top of it.
You sound drained, but still motivated. Does that say anything about what's most important to you?
LoreBot balances thought and emotion in each conversation — mirroring the way people actually reason.
You said you wanted to speak up more at work — did you have a chance to try?
LoreBot builds memory into every interaction, making progress feel personal and possible.
Have you ever had to give her bad news before? How did it go?
LoreBot uses proven techniques to spark reflection and build resilience, not give advice.
But you noticed your anger before you snapped — that's improvement. What helped you catch it early?
Every conversation develops skills — like initiative, optimism, and problem-solving — that reduce stress and lower healthcare demand.
Since your appetite has changed, do any new habits feel possible now?
LoreBot helps earned benefits go further by guiding reflection, so tools like GLP-1s or CGMs deliver lasting value.
At a multi-state company with 8,000+ employees across warehouses, delivery routes, and corporate offices, the challenge was clear: how do you support such a diverse workforce with benefits that feel relevant, human, and accessible?
Lore gave employees a place to reflect, connect, and earn benefits that mattered to them. Within six months, they saw major changes in engagement, turnover, and culture.
Founder of multiple startups, including pioneering the concept of earned benefits—using clinical interventions to unlock financial and behavioral change. Ken was previously the Chief Scientific Officer of UnitedHealth Group while leading research and development.
Expert in the intersection of machine-learning (ML) and behavioral health who has developed affective reasoning models that use emotional intelligence to spark change and strengthen resilience. Sara is a former ML Engineer at Apple and Turi and is an award-winning mobile game designer.
Pediatrician turned healthcare executive, Mark has spearheaded clinical innovation throughout the system, including building a series of complex care clinics and guiding one of the largest EMR overhauls in the country. He formerly served on the board of health plan Select Health and served as board trustee for healthcare operations as chief physician executive of Intermountain Health.
Architect of multiple award-winning insurance products that turn uncertainty into opportunity and make bold bets safer to make. Mike was formerly Executive Vice President of UnitedHealth Group and served as head of underwriting for UnitedHealthcare.
Strategist and architect of data-driven healthcare products, Scott designed a factory approach to building healthcare businesses. He is the former technology lead for UnitedHealth R&D and has developed multiple novel behavior-change programs and businesses.
Industry leader in provider operations and financial growth, Shiraz has a background in the financial sector, has led innovative product launches across large health systems, and was previously the Chief Operations Officer of Scripps Health.
Finance executive with a strong record of success helping healthcare entities achieve their financial goals. Greg was formerly Vice President, Finance at Intermountain Health where he was responsible for the financial operations of its hospitals, clinics, and health plan.
Doctor of Internal Medicine, Jim is a builder of sustainable clinical systems. Skilled at physician coaching and development, conflict resolution, and designing healthcare strategies, Jim was formerly the Chief Medical Officer of Scripps Health.
Founder of multiple startups, including pioneering the concept of earned benefits—using clinical interventions to unlock financial and behavioral change. Ken was previously the Chief Scientific Officer of UnitedHealth Group while leading research and development.
Rushika is a practicing physician and co-founder and CEO of Iora Health, which was acquired by One Medical and eventually Amazon. Prior to redesigning primary care with Iora, he served as the first Executive Director of Harvard's Interfaculty Program for Health Systems Improvement.
Amy is a managing partner at Polaris Partners and founder of the Polaris Innovation Fund, which invests in healthcare and early stage biotech start-ups. Additionally, she serves as chair of the Board of Directors of Alnylam Pharmaceuticals, among other board director positions, and previously served as president of Pfizer Nutrition and Pfizer Consumer Healthcare.
Dave is the co-founder of the private equity fund Jory Capital, serves as a member of the Temasek Americas Advisory Panel, and is a public company director for Boston Scientific and Privia Health. He was previously the CEO and board member of UnitedHealth Group and a Partner of Arthur Andersen.
Executive Vice President and CFO of Intermountain Healthcare, Bert has extensive experience in healthcare finance and operations. He has played a key role in transforming healthcare delivery and financial management.
Hematologist/oncologist and palliative medicine physician who co-leads an organization focused on dramatically accelerating timelines for understanding what clinical interventions work for whom and when. Her areas of research and expertise include cancer data, real world evidence, clinical trials, healthcare policy and regulation, health services research, patient reported outcomes (PROs), clinical informatics, and patient-centered care. Amy was professor of medicine at Duke, principal deputy commissioner of the FDA and chief medical officer at Verily and Flatiron Health.
Researcher focused on using computational methods (AI, data science, informatics) to address problems relevant to medicine with a focus on understanding drug actions at molecular, cellular, organism and population levels. Russ helps lead an FDA-supported Center of Excellence in Regulatory Science & Innovation and is the Kenneth Fong Professor of Bioengineering, Genetics, Medicine, Biomedical Data Science and (by courtesy) Computer Science at Stanford University.
Behavioral scientist and digital health innovator focused on developing scalable tools for chronic disease prevention and management. Gary's research has influenced national obesity treatment guidelines and informed new models for improving population health. He is Dean of Trinity College of Arts & Sciences at Duke University, co-founder of multiple digital health ventures, and advisor to leading organizations on the science of health behavior change.
Physician and Sociologist who conducts research in the areas of social networks and biosocial science. He is the Sterling Professor of Social and Natural Science at Yale University, where he directs the Human Nature Lab. He is the co-author of the book Connected, a foundational work on social networks and their influence on our everyday lives, and the New York Times bestseller, Blueprint: The Evolutionary Origins of a Good Society. Nick's portrait is based on a photo courtesy of Big Think.
Clinician who develops and applies computational techniques to address disease at multiple scales: from whole healthcare systems as "living laboratories" to the functional genomics of neurodevelopment. Zak is Chair of the Department of Biomedical Informatics and the Marion V. Nelson Professor of Biomedical Informatics at Harvard Medical School.
Download the app to see how Lore helps people — upstream, daily, and at scale.
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