Most tools force a tradeoff: manage costs or keep members satisfied. Lore does both.
Health plans face an impossible choice: manage costs or keep members satisfied. The tools available force this tradeoff because they activate downstream, after members have already decided to seek care. At that point, slowing someone down — even for good reason — creates frustration and damages trust.
The tradeoff seems inevitable, but really, it's a problem of timing.
People make decisions constantly, but they're rarely supported in making them well. Lore provides that support, helping people work through everyday choices before higher-stakes decisions arise. It delivers real value, which is why members turn to it.
This is upstream engagement: meeting members in everyday moments, not just healthcare ones.
When people have a trusted place to work through everyday decisions, something shifts. They can develop comfort with uncertainty, improved ability to examine options, and a better sense of when to act and when to wait. Those capabilities don't stay confined to one area — they transfer, including to health decisions.
Lore is the intelligent layer that makes this shift possible.
As members develop new capabilities, their decisions become more grounded, more intentional. They follow through on care and navigate health questions with greater clarity.
These new skills serve them everywhere. And for health plans, it creates a cascade of wins: higher satisfaction, member loyalty, and lower costs — without friction and frustration.
Not a tradeoff, but a multiplier.
Lore's work is guided by people who study how change works — in minds, in data, and in daily life. That insight helps Lore predict what supports better decisions and measure progress as it happens.
Founder of multiple startups, including pioneering the concept of earned benefits — using clinical interventions to unlock financial and behavioral change. Ken was previously the Chief Scientific Officer of UnitedHealth Group while leading research and development.
Expert in the intersection of machine-learning (ML) and behavioral health who has developed affective reasoning models that use emotional intelligence to spark change and strengthen resilience. Sara is a former ML Engineer at Apple and an award-winning mobile game designer.
Catalyst for system-level change who draws on frontline experience as a pediatrician to drive innovation at scale. Formerly serving as Chief Physician Executive and board trustee for Intermountain Health, Mark's work has spanned building complex-care programs to leading one of the nation's largest health IT modernizations.
Engineer of financial resilience who steers organizations through transformation with a deep understanding of how people, technology, and operations move together. Greg served as Vice President of Finance at Intermountain Health for fifteen years, leading planning and investment efforts that sustained growth through major economic and industry volatility.
Architect of multiple award-winning insurance products that turn uncertainty into opportunity and make bold bets safer to make. Mike was formerly Executive Vice President of UnitedHealth Group and served as head of underwriting for UnitedHealthcare.
Strategist and architect of data-driven healthcare products, Scott designed a factory approach to building healthcare businesses. He is the former technology lead for UnitedHealth R&D and has developed multiple novel behavior-change programs and businesses.
Operational thinker with a knack for bringing ideas to life within complex systems. Previously Chief Operating Officer of Scripps Health, Shiraz has launched new products, rearchitected major parts of a large health system, reimagined leadership models, and made systems work better for the people who are part of them.
Physician-leader who infuses clarity and humanity to the structures that shape care. Jim draws on decades of practice to design conditions where people and organizations can work better together. He served as Chief Medical Officer of Scripps Health, where he guided physician development, conflict resolution, and care-design strategy across the enterprise.
Applied mathematician with deep expertise in building predictive models and machine-learning systems that make healthcare smarter and more human. Natalie has guided teams from UnitedHealth Group and Optum, designing ethical and interpretable AI tools that span from infectious-disease forecasting to precision treatment.
Health service psychologist and lifestyle medicine expert who builds scalable models for better health. After years of leading behavioral health programs across both care and community settings, Adam now shapes Lore's digital and AI approaches to connect human motivation with measurable progress.
Founder of multiple startups, including pioneering the concept of earned benefits — using clinical interventions to unlock financial and behavioral change. Ken was previously the Chief Scientific Officer of UnitedHealth Group while leading research and development.
Rushika is a practicing physician and co-founder and CEO of Iora Health, which was acquired by One Medical and eventually Amazon. Prior to redesigning primary care with Iora, he served as the first Executive Director of Harvard's Interfaculty Program for Health Systems Improvement.
Amy is a managing partner at Polaris Partners and founder of the Polaris Innovation Fund, which invests in healthcare and early stage biotech start-ups. Additionally, she serves as chair of the Board of Directors of Alnylam Pharmaceuticals and is a member of the Board of Directors of Elevance Health, among other board positions. Previously, Amy served as president of Pfizer Nutrition and Pfizer Consumer Healthcare.
Dave is the co-founder of the private equity fund Jory Capital, serves as a member of the Temasek Americas Advisory Panel, and is a public company director for Boston Scientific and Privia Health. He was previously the CEO and board member of UnitedHealth Group and a Partner of Arthur Andersen.
Executive Vice President and CFO of Intermountain Healthcare, Bert has extensive experience in healthcare finance and operations. He has played a key role in transforming healthcare delivery and financial management.
Hematologist/oncologist and palliative medicine physician who co-leads an organization focused on dramatically accelerating timelines for understanding what clinical interventions work for whom and when. Her areas of research and expertise include cancer data, real world evidence, clinical trials, healthcare policy and regulation, health services research, patient-reported outcomes (PROs), clinical informatics, and patient-centered care. Amy was professor of medicine at Duke, principal deputy commissioner of the FDA and chief medical officer at Verily and Flatiron Health.
Researcher focused on using computational methods (AI, data science, informatics) to address problems relevant to medicine with a focus on understanding drug actions at molecular, cellular, organism and population levels. Russ helps lead an FDA-supported Center of Excellence in Regulatory Science & Innovation and is the Kenneth Fong Professor of Bioengineering, Genetics, Medicine, Biomedical Data Science and (by courtesy) Computer Science at Stanford University.
Behavioral scientist and digital health innovator focused on developing scalable tools for chronic disease prevention and management. Gary's research has influenced national obesity treatment guidelines and informed new models for improving population health. He is Dean of Trinity College of Arts & Sciences at Duke University, co-founder of multiple digital health ventures, and advisor to leading organizations on the science of health behavior change.
Physician and sociologist who conducts research in the areas of social networks and biosocial science. He is the Sterling Professor of Social and Natural Science at Yale University, where he directs the Human Nature Lab. He is the co-author of the book Connected, a foundational work on social networks and their influence on our everyday lives, and the New York Times bestseller, Blueprint: The Evolutionary Origins of a Good Society. Nick's portrait is based on a photo courtesy of Big Think.
Clinician who develops and applies computational techniques to address disease at multiple scales: from whole healthcare systems as "living laboratories" to the functional genomics of neurodevelopment. Zak is Chair of the Department of Biomedical Informatics and the Marion V. Nelson Professor of Biomedical Informatics at Harvard Medical School.
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