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Lore is an app built around a simple idea: when more days go the way you intended, it adds up. You start by chatting with LoreBot or the Lore community about whatever's taking up your attention. Over time, you begin to notice what tends to throw you off, what helps things hold up in everyday life, and what matters to you most.

That shows up in real ways — your finances, your relationships, your health. When you earn points in Lore, you can also redeem them for rewards like gift cards for groceries and other everyday purchases.

Lore is a place to have conversations about the decisions, routines, and moments that shape how your days actually go. You can chat with LoreBot or people in the community about whatever’s on your mind, so that more of your days go the way you intended.

For example, in Lore you can talk through:

• A conversation that didn’t go the way you’d hoped
• A family situation you’re not sure how to handle
• What to do with more free time than you expected
• A decision you keep second guessing
• Something you keep meaning to get to, but never seem to
• Or anything else, big or small

You earn points by chatting with LoreBot. Depending on your program, you can redeem those points for a reloadable Rewards Card you can use at many local and national retailers (e.g., grocery stores). Whether you can redeem for a card or other rewards depends on your specific program in Lore. Check the Rewards tab in the Lore App to see what is available to you.

Lore is built with your privacy in mind — and we take it very seriously. You control your privacy preferences in the app, your chats with LoreBot are never shared unless you choose to share them, and we will never sell your data or show you ads.

Privacy is critical to our mission of being a trusted place where you can talk about whatever is on your mind. That's why Lore goes above and beyond industry-standard practices, including regular security reviews and compliance checks. Lore is HITRUST e1 certified, a widely recognized standard in healthcare cybersecurity, and uses industry-standard encryption to protect user information.

No — never. Lore will never sell your data or allow any advertising of products or services to our users. Your trust is the foundation of everything we do, and we believe keeping Lore completely ad-free and data-private is essential to that.

Our belief — and our bet — is that when people feel more grounded and think ahead, their lives tend to run more smoothly, including their health. That often means fewer unexpected healthcare costs over time. Lore forms financial partnerships with employers and health plans and earns a share in those savings.

That's the whole business model. We don't sell your data. We don't show you ads. We honor your privacy preferences and don't share data from your chats with LoreBot unless you tell us to.

When you use Lore, you're working with us directly — not as a product, but as the person we're building for.

Lore is free and open to everyone. If you share that you are associated with a health insurance plan or employer, you may be able to access extra features or rewards. Participating in Lore never affects your ability to get or keep health insurance coverage or benefits.

If you received an email or letter inviting you to join Lore, you can do so by following the links or scanning the QR code there.

You can download the app from the Apple App Store or Google Play Store by searching for "Lore Health" or by visiting https://getlore.link/IWantLore . If you received an email or letter inviting you to join Lore, you can do so by following the links or scanning the QR code there.